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PROGRAM OG INDHOLD
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Bliv inspireret af de nyeste trends og lær teknikker og metoder som kan give dig nye muligheder og gøre en forskel for din karriere.
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Brand building via sponsorships
How brands utilize sponsorships to create and develop their brand?
Fashion, sport, culture, gaming and music are merging across sponsorships to create new opportunities.
Brand building via sponsorships
Be more data driven and unleash the full potential of partnerships
How to be more data driven and use insights to create better commercial partnerships, content & activations. Using data to gain better understanding of fans/followers to bring them closer and offer tailored content, products and services.
Being fan centric and creating better fan experiences across all touchpoints
Creating true partnerships to grow fan engagement for mutural benefit. Development of integrated partnerships based of the habbits, tastes and behavior of the fan.
How partnerships can fuel Brand activation
From story telling to story doing
Athletes and individual personalities are getting bigger and more important as brand ambassadors
Where and how does the brand utilize the impact of the individual? What are the opportunities when working with individual athletes, artists or other great personalities?
The digital first & content strategy
Understand how and being digital to attract the younger audience. Creating content that is adapted to the need of the next generation. New platforms and new media to
Are we all going to be our own media house?
How can rights holders and brands create initiatives? Who has succeeded and how are they working with content creation? What types of content is valuable? What works?
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SPOT:ON Academy giver dig et stærkt fundament for at tage næste skridt i karrieren. Du får en opdateret viden og vil blive udfordret af spændende case og møde ligesindede mennesker der arbejder inden for sponsorships, kommercielle partnerskaber og aktiveringen af disse.
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