Qualifio and SPOT:ON Club announce their partnership by connecting digital sponsorship activation and fan engagement
Qualifio and SPOT:ON Club are pleased to announce they have entered into a strategic partnership for the Danish market. Qualifio is the leading platform for fan engagement and data collection in Europe. SPOT:ON Club is made for Brand Activators with ambitions to create outstanding activation thinking brands. They give to their members and the growing community an increased knowledge of the latest technology and smart solutions that can create value and ROI.
Why are they partnering up?The Qualifio and SPOT:ON Club partnership bring together activation and sponsor managers willing to get to know their fans and increase their engagement. The perfect blend to grow your community, monetise it and collect qualitative data.
Nowadays, the largest problem of sports and event sponsors is the constant risk of empty stadiums, event cancellations, incomplete seasons, not selling match tickets nor renewing members’ tickets. Secondly, sponsorship budgets are decreasing more and more, it’s like dividing up a smaller pie when everybody is hungry. Therefore, by focusing on capturing fan data and partner leads, the right holder can offer concrete value to marketing teams.
Let’s take a look into the NENT Group (Nordic entertainment group) and the Suzuki association case. They decided to use interactive content to boost their advertising offer. How? In 2019, Suzuki was looking to activate their sponsorship of the Formula 1 Grand Prix season with TV3 Sports. Qualifio has been an essential tool for TV3 to engage their audience and activate their partnership in the last two years. They used the platform to create a prediction contest for every Grand Prix of the season. Each week, there was one person who could win a personalised headset. At the end of the season, the overall winner received a Suzuki Swift Sport. Thanks to this association, +47,000 participants had entered the contest after seven months, and TV3 sport got a 30% newsletter opt-in rate.
Knowing the current situation and with technology playing an increasing role in every aspect of the business, companies recognise that they need to shift to a more digital environment. They need to be where their communities are. Today, most European sports stadiums are still filled with the clubs most loyal and die-hard fans. On the other side of the ocean NBA, NHL, MLB clubs have managed to transform themselves into entertainment brands, getting more women, kids, families, etc, to watch a sports game as a night out.
Let’s meet, brands can choose among +50 interactive formats; quizzes, personality test, jackpots, wheel of fortune and more, to easily create and launch interactive marketing campaigns.
According to Ion interactive, interactive content is 81% more efficient at grabbing people’s attention than static content. It also increases the retention of the message with 79% and the contact form submission rate with 80%. On top of that, the interactive content boosts lead acquisition, web conversions rates and brand visibility. Helps to build fan audience loyalty, segment and qualify databases.
Therefore, it is not a surprise that more than +400 brands and media across Europe use Qualifio on a daily basis; NENT Group Bonnier Publications, Egmont Publishing, Nestlé, Disney. They all integrate the platform with their favourite marketing and data tools; CRM, DMP, CMS, analytics and more, to break data silos and make the most out of their sponsorship activations, and digital marketing efforts.
“We decided to partner with SPOT:ON Club as we see the importance of the digital aspect of sponsorship is increasing exponentially nowadays. The current situation forms a threat for different rights holders, but is also an opportunity to reinvent themselves and offer concrete ROI to sponsors. We are positive that with this partnership, the Danish market will start a new way of interacting with their fan community and leverage the sponsorship budget available in the market.” Gilles Lenaerts, Country manager Scandinavia Qualifio.
Want to know more about this partnership?Whether you want to increase partner lead acquisition, accelerate sponsorship deals, simplify your marketing efforts, or build a powerful fan community, Qualifio has a solution to help your business grow strong.
Do you want to know more about this partnership and how it can help to grow your business? Contact us.