The future of sponsorships - how European clubs and brands have shifted to digital activation and fan engagement
Over the last couple of months, it has become clear that the uncertainty of (half-) empty stadiums, match/event cancellations and other restrictions will keep looming over us. Sponsors and rights-holders have found creative ways to find new ways to activate their sponsorships. It’s time to rethink the foundations on which these sponsorship deals are normally based. Sounds familiar? Keep reading.
The first part of this webinar will offer you concrete inspiration from European top clubs, brands and offer insight on how they build concrete ROI for their sponsors.
The second part of the webinar will focus on the operational part taking into account clubs time and resources and how this is managed through Qualifio platform by small Belgian Pro League clubs and Champions League winners.
How do European top clubs engage their fans on digital channels and activate sponsorships? Concrete examples of campaigns they have launched.
How do they measure success and define KPIs for building successful digital activation?
How can Qualifio help you set up a digital strategy tailored to our time and resources?
Real-life brand cases:
Who is this webinar for?
People active in sponsorship activation, marketing, sales, CRM, fan engagement or social media.
Gilles Lenaerts has a background in customer engagement, CRM and e-commerce.
Since 2017, he has been guiding Scandinavian companies like Schibsted, Bonnier, Aller Media and Egmont Publishing in using interactive marketing for their data-driven marketing initiatives.